![]() ![]() If you have a presentation to show or are doing a tutorial, sharing your screen is an important feature. When you share your screen on a live stream, you can show viewers what’s on your computer monitor in real time. Lower thirds are also a good place to promote your social media accounts, website or other contact info. Titles can be simple with a single line of text or more complex with graphics. Lower thirds take up the bottom portion of your screen (sometimes one-third of the screen, sometimes less) and allow you to introduce guests, speakers or hosts of your live stream on Facebook. An overlay makes your stream look more professional and enticing to viewers. You can use an overlay to show messages from the Facebook Live chat, provide the names of your stream participants to viewers, add calls to action with your social handles and much more. Overlays come in many sizes and shapes, with some animated and others static. A live stream overlay is a graphic that sits on top of your video feed. This feature is ideal for interviews, panel discussions, podcast recording sessions, press conferences, business meetings and any live stream with multiple participants. A split-screen format allows both you and your guest to appear on-screen at the same time. These features make your stream more interactive and eye-catching. You can customize your live stream and make it more engaging by using overlays, split screens, background music, animated backgrounds and other graphics. □ How to customize your Facebook Live stream All these types of live content do well on Facebook, but they attract more audiences and look more professional when they’re customized. Share the news about your latest offering or newest feature with a much wider audience by streaming the launch event. Unveiling a new product live on Facebook is a great way to drum up excitement. They can offer exclusive looks at your business or organization to your most loyal customers and followers. A behind-the-scenes live stream breaks down the barrier between you and your target audience. You can give viewers a live tour of your company headquarters, show them the process for creating your products or do a live “day in the life” profile of your CEO. ![]() Behind-the-scenes videos come in several forms. This format is also engaging for live video because you can ask viewers to submit their questions for your interviewee too. An interview with an industry thought leader can lend credence to your brand, and a Q&A with your own employees can educate your target audience about who you are and what you do. An interview or Q&A session is a great way to establish authority for your brand. Live streaming also contributes to your event’s goal of reaching a wider audience and promoting your brand or organization. Conferences, product launches, webinars and expos all make great live streamed events, and you can broadcast them without encroaching on the overall purpose of your event. If you want to capitalize on your existing Facebook network to spark engagement for your live videos, there are tried-and-true use cases that can help you achieve your goal. You need polished content that’s professional and appealing to your target audience. Just having followers on Facebook isn’t enough to make it as a live streamer on the platform, however. Live streamers also like Facebook because it’s a social network with 2.93 billion active monthly users the potential to find an audience for live video is greater, especially if you’ve already built up a network. One reason why Facebook Live is so popular among streamers is because you can go live from the Facebook app or a browser on your desktop. Live streaming on Facebook is 100% free all you need is an account and some basic live streaming equipment. You can live stream from your personal account, as well as to a page or a group on Facebook. □ What is Facebook Live and why should you use it?įacebook Live is a live streaming platform that allows you to broadcast live video with your Facebook account. ![]()
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